Meet New AI Provider: Microsoft Copilot

Meet our new update! Rankin AI now tracks Microsoft Copilot as an AI model, alongside ChatGPT, Gemini, Google AI Mode (Google's AI-generated answers experience built into Search), and Perplexity. Available only on agency plans.

What it is

Copilot is Microsoft's AI assistant, built into Windows, Edge, and Microsoft 365. Copilot has grown its user base over the past year. It answers questions directly, the same way ChatGPT or Gemini does, which means it's another place where a buyer might ask about your brand, your competitors, or your category, and get an AI-generated answer instead of a list of links.

According to the research by Business of Apps, Microsoft Copilot had 218 million active users across Windows, apps, and websites (as of 2025).

Why it matters

Every AI surface your buyers use is a place your brand can either show up or stay invisible. Copilot has real reach through its built-in presence in Microsoft's products, so it's not a niche add-on. So, it's a genuine fifth surface worth measuring alongside the four you already track.

With Rankin AI, you can now track your mention and citation rates, sentiment, share of voice, and more metrics across 5 AI models (Perplexity, ChatGPT, Gemini, Google AI Mode, and Microsoft Copilot). See exactly how you compare to your competitors, and get a prioritized, actionable plan to fix whatever's holding your AI presence back. It's not just a dashboard telling you where you stand. It's a clear next step to actually improve it.

How it works

If you're on an agency plan, Copilot tracking is available right now. You can select it as an AI provider for all your brand and pitch projects.

Rankin AI New AI Provider for Agency plans - Microsoft Copilot

If you're on the free plan (Scout) or paid individual plan (Pathfinder or Nexus), this release doesn't change your current provider tracking.

Start Tracking Your AI Visibility

Run your prompts across the 5 most-searched AI models: ChatGPT, Gemini, Google AI Mode, Perplexity, and now Microsoft Copilot. See your brand's AI search visibility, explore insights, and get actionable items to improve your performance.